Guenther Steiner

'F1 fans like an underdog to fight with the big boys'

Renowned for leading the Haas F1 Team, Steiner played a pivotal role since its debut World Championship campaign in 2016 under team owner Gene Haas.

Under Steiner's leadership, the team achieved its first Formula 1 pole position in 2022 with Danish driver Kevin Magnussen. Beyond the racetrack, Steiner garnered widespread acclaim as one of Formula 1's most popular and high-profile Team Principals.

His candid and straightforward communication style, coupled with a sharp sense of humor, endeared Steiner to both the media and fans alike. This popularity reached new heights through his engaging presence in the widely acclaimed Netflix series "Drive To Survive."

Despite departing from Haas in 2023, Guenther Steiner's legacy in Formula 1 remains etched in the team's history and the hearts of racing enthusiasts worldwide.

Enquire

Make an Enquiry

You can reach us by completing the form below, emailing or calling us directly.  We aim to respond promptly, typically within the same working day.  Thank you in advance for contacting Performance Insights.

* Required Field
Enquire
Outstanding - this was exceptional. Feedback from the team was unreal, I really thank you for delivering on the key messages!
Thomas Guether, Chief Growth Office, Compass Group

Insights

Get In Touch

Call Us Today
Send Us An Email
Enquire Online
Join Us On LinkedIn